Sanihara
Website Design
Role - UX/UI Designer
Project Timeline - 3 Months
Sanihara is an Indian Women's Clothing Shopping brand where they sell kurtas, kaftans, and other products.
The company had recently begun selling clothing under its own brand name and decided to have a website ready prior to their launch.
Goal of Project
Create an e-commerce website that quickly enables users to find the product they need.
Process Involved
Research
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Stakeholder Interviews
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User Interviews
Competitive Analysis
Research Analysis
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Empathy Mapping
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Card Sorting
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Information Architecture
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User Journey
Stakeholder Interviews
Empathy Mapping
Competitive Analysis
We found out that there were a number of important functions and features which are important in an e-commerce website.
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Search Bar
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Customer Testimonials
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Live Chat/Contact Us
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Better Category Management
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Highlighted Important Categories
Card Sorting
Co-creation Card sorting method was used while conducting card sorting with users.
Information Architecture
Next we worked on the Information Architecture to create a structure of the website.
User Journey
The user journey map was designed to follow how a user might navigate a website and make purchases.
Summary
With the completion of User Research, techniques such as qualitative methods, closed card sorting, and others were utilized to design the website from scratch and provide customers with a seamless purchasing experience. Most of the time interviews or calls were done with stakeholders over zoom meetings or call
What's next?
Before pushing the project for UI design and design system, the stakeholders were provided with a list of all the required and available features that can be added to an e-commerce website to better understand their needs and requirements. They chose the one that they liked best and that could be useful for the Sanihara brand.
